Description

Book Synopsis

''Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him'' Matthew Syed, bestselling author of Black Box Thinking and Rebel Ideas

''Dave Alred is a genius. There is simply no-one around to match him in his field'' Jonny Wilkinson

_____________________________

LEARN TO THRIVE UNDER PRESSURE WITH A LEADING PERFORMANCE COACH

Pressure is everywhere. Whether it''s the stress of hitting an important work deadline, an upcoming job interview, or an end of year exam, it gets the better of us all sometimes. So, how can we achieve our best under pressure and use it to our advantage?

In The Pressure Principle, Dave Alred shares eight practical, ground-breaking lessons that you can easily apply to your day-to-day life to help you deal effectively with pressure and perform at your very best. After years of teaching, researching, and coaching, Alred has seen first-hand the consequences that pressure can produce and has created the ultimate universal guide to overcoming this for anyone who needs it. His lessons include:

Mastering the physical symptoms of anxiety
Understanding the power of language
Improving our skills and ability to think effectively when under pressure
The power and importance of practice
Managing our expectations under pressure
Alleviating sensory shut down when extreme pressure hits

No matter what life throws at you, Dave Alred will equip you with the techniques to face it.
_____________________________

''Dr Dave Alred is one of the world''s most respected performance coaches'' Mr Porter

''Dave Alred''s infectious enthusiasm is legitimate [...] The principles are universal'' Telegraph



Trade Review
'It gave me pointers that maybe I'd been missing out on [...] a tremendous help'
'The definitive guide to dealing with challenges, from the coach who taught Jonny Wilkinson how to deal with pressure. Dave Alred's ground-breaking principles will help you deliver your best at home, at work and in sport'
'Dr Dave Alred is one of the world's most respected performance coaches [...] brings together a vast amount of wisdom on the subject'
'I can comfortably say that he is the most complete coach I have come into contact with'
'Brilliant just enough information, just enough gossip about sports stars, this is the perfect present for me'
'Dave Alred is a genius. There is simply no-one around to match him in his field' -- Jonny Wilkinson
'Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him' -- Matthew Syed

The Pressure Principle

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    £10.44

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    RRP £10.99 – you save £0.55 (5%)

    Order before 4pm tomorrow for delivery by Fri 19 Jun 2026.

    A Paperback / softback by Dr Dave Alred, MBE

    2 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Pressure Principle by Dr Dave Alred, MBE

      Publisher: Penguin Books Ltd
      Publication Date: 06/07/2017
      ISBN13: 9780241975084, 978-0241975084
      ISBN10: 0241975085

      Description

      Book Synopsis

      ''Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him'' Matthew Syed, bestselling author of Black Box Thinking and Rebel Ideas

      ''Dave Alred is a genius. There is simply no-one around to match him in his field'' Jonny Wilkinson

      _____________________________

      LEARN TO THRIVE UNDER PRESSURE WITH A LEADING PERFORMANCE COACH

      Pressure is everywhere. Whether it''s the stress of hitting an important work deadline, an upcoming job interview, or an end of year exam, it gets the better of us all sometimes. So, how can we achieve our best under pressure and use it to our advantage?

      In The Pressure Principle, Dave Alred shares eight practical, ground-breaking lessons that you can easily apply to your day-to-day life to help you deal effectively with pressure and perform at your very best. After years of teaching, researching, and coaching, Alred has seen first-hand the consequences that pressure can produce and has created the ultimate universal guide to overcoming this for anyone who needs it. His lessons include:

      Mastering the physical symptoms of anxiety
      Understanding the power of language
      Improving our skills and ability to think effectively when under pressure
      The power and importance of practice
      Managing our expectations under pressure
      Alleviating sensory shut down when extreme pressure hits

      No matter what life throws at you, Dave Alred will equip you with the techniques to face it.
      _____________________________

      ''Dr Dave Alred is one of the world''s most respected performance coaches'' Mr Porter

      ''Dave Alred''s infectious enthusiasm is legitimate [...] The principles are universal'' Telegraph



      Trade Review
      'It gave me pointers that maybe I'd been missing out on [...] a tremendous help'
      'The definitive guide to dealing with challenges, from the coach who taught Jonny Wilkinson how to deal with pressure. Dave Alred's ground-breaking principles will help you deliver your best at home, at work and in sport'
      'Dr Dave Alred is one of the world's most respected performance coaches [...] brings together a vast amount of wisdom on the subject'
      'I can comfortably say that he is the most complete coach I have come into contact with'
      'Brilliant just enough information, just enough gossip about sports stars, this is the perfect present for me'
      'Dave Alred is a genius. There is simply no-one around to match him in his field' -- Jonny Wilkinson
      'Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him' -- Matthew Syed

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