Description
Book SynopsisFirst published in 1994. A revolution has been taking place in behavioral health financing, and only those practitioners who know how to successfully market themselves to managed care organizations are likely to maintain their hold in this rapidly changing system. Realistic, clear, insightful and highly practical,
The Preferred Provider''s Handbook will help therapists to understand the managed care marketplace and to develop the strategies necessary to meet its many challenges. You will learn how to: Get accepted on preferred provider lists of managed care organizations (M.C.O.s); Generate patient referrals once you are accepted onto a panel of preferred providers; Retain active referral status over the long term; Zero in on the higher quality networks that produce higher income and have minimal legal risk; Break into closed provider lists-one of the most difficult but important tasks.
The Handbook clearly sets forth the basics of managed care with the aim of helping psy
Table of ContentsChapter 1 Coming to Terms with Managed Care; Chapter 2 The First Marketing Challenge: Finding Open Managed Care Panels; Chapter 3 Breaking into Closed Provider Lists; Chapter 4 The Second Marketing Challenge: Referral Development; Chapter 5 The Third Marketing Challenge: Retention on the Active Panel; Chapter 6 Strategic Positioning: Targeting Your M.C.O. Partners; Chapter 7 Future Marketing: Near-Term Repositioning; Chapter 8 The Impact of the American Health Security Act; Chapter 9 Ego-Syntonic Marketing; Chapter 10 Designing an M.C.O.-Targeted Marketing Plan;
