Description

Book Synopsis

Drive revenue and grow your business by using the powerful concept of scarcity

Scarcity isn't just one of the key principles of influence, it's arguably the most powerfulâinvoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.

And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view.

In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and

The Power of Scarcity Leveraging Urgency and

    Product form

    £18.89

    Includes FREE delivery

    RRP £20.99 – you save £2.10 (10%)

    Order before 4pm today for delivery by Thu 23 Jul 2026.

    A Hardback by Mindy Weinstein

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Power of Scarcity Leveraging Urgency and by Mindy Weinstein

      Publisher: McGraw-Hill Education
      Publication Date: Publication Date: 23/11/2022
      ISBN13: 9781264278237, 978-1264278237
      ISBN10: 1264278233
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis

      Drive revenue and grow your business by using the powerful concept of scarcity

      Scarcity isn't just one of the key principles of influence, it's arguably the most powerfulâinvoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.

      And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view.

      In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account