Description
Book SynopsisExamines when, why, and how presidents talk about the economy, and whether the president's economic rhetoric matters. This book demonstrates conclusively that such presidential words do matter. It concludes that rhetoric is indeed a tool of presidential leadership that can be used unilaterally to affect a range of political and economic outcomes.
Trade Review"The book is appropriate for graduate seminars on the presidency and for quantitative methods courses that wish to include strong examples of PAR and VAR models. More generally, it should prove to be a resource for presidency, political psychology, and public opinion scholars wishing to unpack the direct and indirect causal relationships that the book identifies."--William D. Anderson, Presidential Studies Quarterly
Table of ContentsList of Illustrations ix List of Tables xi Preface xiii CHAPTER 1: Presidential Words and the Economy 1 CHAPTER 2: Measuring the Intensity and Tone of Presidential Rhetoric about the Economy 17 CHAPTER 3: What Determines the Intensity and Tone of Presidential Rhetoric on the Economy? 34 CHAPTER 4: Four Cases of a President's Rhetorical Leadership of the Economy 63 CHAPTER 5: Do Presidents Affect Public Approval of Their Job Performance through Economic Rhetoric? 109 CHAPTER 6: Does Presidential Rhetoric on the Economy Affect Economic Behavior and Performance? 136 CHAPTER 7: Why Should We Care about Presidents' Economic Rhetoric? 161 Notes 175 References 183 Index 195
