Description

Book Synopsis
How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? This title examines one neighborhood's fight to erase the stigma of devastation.

The Philadelphia Barrio The Arts Branding and

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    A Paperback / softback by Frederick F. Wherry

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      Publisher: The University of Chicago Press
      Publication Date: 15/07/2011
      ISBN13: 9780226894324, 978-0226894324
      ISBN10: 0226894320
      Also in:
      Cultural studies Urban communities / city life

      Description

      Book Synopsis
      How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? This title examines one neighborhood's fight to erase the stigma of devastation.

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