Description
Book SynopsisThePersuasion Code
Capture, convince, and closescientifically
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology:The Persuasion Code: HowNeuromarketing Can Help You Persuade Anyone, Anywhere, Anytimewill make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMap
Table of Contents
Acknowledgments vii
About the Authors ix
Why Read This Book? xi
Introduction xvii
PART I DECODING PERSUASION SCIENCE 1
Chapter 1 Why Is Neuromarketing a Game Changer? 3
Chapter 2 The Neuroscience of Persuasion 19
PART II DECODING PERSUASION THEORY 39
Chapter 3 NeuroMap: A Brain-Based Persuasion Theory 41
Chapter 4 Applying Six Stimuli to Persuade the Primal Brain 59
PART III DECODING YOUR PERSUASIVE NARRATIVE 113
Chapter 5 Diagnose the Pain 115
Chapter 6 Differentiate Your Claims 131
Chapter 7 Demonstrate the Gain 141
Chapter 8 Deliver to the Primal Brain 165
Conclusion 283
Appendix: NeuroMap Simplified NeuroScoring Tool 289
References 297
Index 317
