Description

The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.

Examples are:

  • the colour of the plate (visual)
  • the shape of the glass (visual/tactile)
  • the names used to describe the dishes (cognitive)
  • the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

2015 Popular Science Prose Award Winner.

The Perfect Meal: The Multisensory Science of Food and Dining

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£26.96

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Paperback / softback by Charles Spence , Betina Piqueras-Fiszman

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Short Description:

The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 03/10/2014
    ISBN13: 9781118490822, 978-1118490822
    ISBN10: 1118490827

    Number of Pages: 432

    Non Fiction , Education

    Description

    The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.

    Examples are:

    • the colour of the plate (visual)
    • the shape of the glass (visual/tactile)
    • the names used to describe the dishes (cognitive)
    • the background music playing inside the restaurant (aural)

    Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

    2015 Popular Science Prose Award Winner.

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