Description

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.

First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.

Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating – or even doubling – growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.

This book forms part of the American Marketing Association (AMA) Leadership series: The Seven Problems of Marketing.

The Organic Growth Playbook: Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time

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£18.28

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Paperback / softback by Bernard Jaworski , Bob Lurie

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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 03/08/2020
    ISBN13: 9781839826870, 978-1839826870
    ISBN10: 1839826878

    Number of Pages: 304

    Non Fiction , Business, Finance & Law

    Description

    Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.

    First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.

    Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating – or even doubling – growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.

    This book forms part of the American Marketing Association (AMA) Leadership series: The Seven Problems of Marketing.

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