Description
Book SynopsisThis book is the first to compare the Asiatic Generation Z (born 1990–1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. Although Asia has been the focus of many articles and books on demographics, politics and economics, few authors understand in depth the behaviour of the young people in their roles as consumers and as new members of the working world.
The New Generation Z in Asia: Dynamics, Differences, Digitalization explores how specific Asiatic cultures translate into a creative and innovative society in order to conduct business to adjust their recruitment and retention strategies, also examining how they attract and retain the best young talent in Asia.
Written for academics and professionals in the fields of Management, Organizational Behaviour, Marketing, and Human Resource Management, this work examines a set of topics that describe societal and managerial feelings, goals, concerns and behaviours of a vast continent that stretches from East Asia through South Asia, Southeast Asia to Western Asia.
Table of ContentsPART 1: GENERATION Z IN ASIA: A RESEARCH AGENDA Chapter 1. Generation Z in Asia: A Research Agenda
Elodie Gentina PART 2: WHAT THE EXPERTS TELL US ABOUT EAST ASIA Chapter 2. Generation Z in China: Implications for Global Brands
Zhiyong Yang, Ying Wang, and Jiyoung Hwang Chapter 3. Generation Z in Hong Kong: Simple while Multi-Tasking
Melannie Zhan Chapter 4. Generation Z in Japan: Raised in Anxiety
Mototaka Sakashita Chapter 5. Generation Z in Taiwan: Low Salaries, Little Happiness and a Social-Media World in the Mix
Ryan Brading PART 3: WHAT THE EXPERTS TELL US ABOUT SOUTH ASIA Chapter 6. Generation Z in India: Digital natives and makers of change
Shaheema Hameed and Meera Mathur Chapter 7. Generation Z in Pakistan: Trends and Managerial Implications
Ahmad Jamal PART 4: WHAT THE EXPERTS TELL US ABOUT SOUTHEAST ASIA Chapter 8. Generation Z in Indonesia: The Self-Driven Digital
Zahrotur Rusyda Hinduan, Adilla Anggreani and Muhamad Irfan Agia Chapter 9. Generation Z in Vietnam: The Quest for Authenticity
Linh Hoang Nguyen and Hoa Phuong Nguyen Chapter 10. Generation Z in Malaysia: The five "E" generation (Electronically-engaged, Educated, Entrepreneurial, Empowered, and Environmentally-conscious)
Fandy Tjiptono, Ghazala Khan, Ewe Soo Yeong and Vimala Kunchamboo PART 5: WHAT THE EXPERTS TELL US ABOUT WESTERN ASIA Chapter 11 Generation Z in Turkey: A Generation with High Hopes and Big Fears
Berna Tarı-Kasnakoğlu, Meltem Türe and Yunus Kalender Chapter 12 Generation Z in the United Arab Emirates: A Smart-Tech Driven iGeneration
Nisreen Ameen and Amitabh Anand PART 6: GENERATION Z IN ASIA: PATTERNS AND PREDICTIONS Chapter 13 Generation Z in Asia: Patterns and Predictions
Emma Parry
