Description

The New Conceptual Selling has turned conventional sales thinking on its head by offering powerful, practical lessons that break down the boundaries of traditional product pitch selling. Based on the world-renowned Miller Heiman sales training programme, which has been adopted by some of the world's top companies, it is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. Through listening to the customer and identifying their 'concept', it will teach sales directors, managers and executives how to identify customers' real needs, tailor every sale to one specific client, and earn and maintain credibility.

The New Conceptual Selling: The Consultative Communication Process for Solution-led Selling

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£29.99

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Paperback / softback by Stephen E Heiman

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The New Conceptual Selling has turned conventional sales thinking on its head by offering powerful, practical lessons that break down... Read more

    Publisher: Kogan Page Ltd
    Publication Date: 03/06/2011
    ISBN13: 9780749462918, 978-0749462918
    ISBN10: 0749462914

    Number of Pages: 240

    Non Fiction , Business, Finance & Law

    Description

    The New Conceptual Selling has turned conventional sales thinking on its head by offering powerful, practical lessons that break down the boundaries of traditional product pitch selling. Based on the world-renowned Miller Heiman sales training programme, which has been adopted by some of the world's top companies, it is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. Through listening to the customer and identifying their 'concept', it will teach sales directors, managers and executives how to identify customers' real needs, tailor every sale to one specific client, and earn and maintain credibility.

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