Description

Before Florida, there was a campaign. Though traditional on many levels of communication among candidates, media, and voters, the 2000 campaign also featured new and innovative communication approaches in the presidential, Congressional, and state elections. The Millennium Election highlights some of the most important campaign communication from the 2000 contests, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors' diverse studies and viewpoints show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication—and these forms must work together to engage a new generation of voters.

The Millennium Election: Communication in the 2000 Campaign

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Paperback / softback by Lynda Lee Kaid , John C. Tedesco

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Before Florida, there was a campaign. Though traditional on many levels of communication among candidates, media, and voters, the 2000... Read more

    Publisher: Rowman & Littlefield
    Publication Date: 25/10/2003
    ISBN13: 9780742525108, 978-0742525108
    ISBN10: 0742525104

    Number of Pages: 280

    Non Fiction , Politics, Philosophy & Society

    Description

    Before Florida, there was a campaign. Though traditional on many levels of communication among candidates, media, and voters, the 2000 campaign also featured new and innovative communication approaches in the presidential, Congressional, and state elections. The Millennium Election highlights some of the most important campaign communication from the 2000 contests, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors' diverse studies and viewpoints show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication—and these forms must work together to engage a new generation of voters.

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