Description

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

The Marketing Blueprint: Business Blueprints

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Paperback / softback by Christine Ennew

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This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 30/03/1993
    ISBN13: 9780631187158, 978-0631187158
    ISBN10: 0631187154

    Number of Pages: 264

    Non Fiction , Business, Finance & Law

    Description

    This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

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