Description

Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as a marketeer is changing rapidly, new media have replaced traditional methods of communication (Medium), messages (Message) have to be delivered in a different way, and the steps you take as a marketeer (Method) have changed entirely. The Marketing Bible for a Digital World puts forward a method for adjusting your marketing strategy to the digital world, and sets you up with all the basic principles of the three new M's of marketing transformation: Medium, Message & Method.

The Marketing Bible for a Digital World

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£50.00

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Hardback by Bert Van Wassenhove

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Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way... Read more

    Publisher: Lannoo Publishers
    Publication Date: 25/09/2019
    ISBN13: 9789401462433, 978-9401462433
    ISBN10: 9401462437

    Number of Pages: 200

    Non Fiction , Business, Finance & Law

    Description

    Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as a marketeer is changing rapidly, new media have replaced traditional methods of communication (Medium), messages (Message) have to be delivered in a different way, and the steps you take as a marketeer (Method) have changed entirely. The Marketing Bible for a Digital World puts forward a method for adjusting your marketing strategy to the digital world, and sets you up with all the basic principles of the three new M's of marketing transformation: Medium, Message & Method.

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