Description

Discover a unique, cross-functional approach to developingstrategy

Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.

The Market Value Process: Bridging Customer & Shareholder Value

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£42.50

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Hardback by Alan S. Cleland , Albert V. Bruno

3 in stock

Short Description:

Discover a unique, cross-functional approach to developingstrategy Earn the loyalty of your customers and the allegiance of yourshareholders at the... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 31/07/1996
    ISBN13: 9780787902759, 978-0787902759
    ISBN10: 0787902756

    Number of Pages: 272

    Non Fiction , Business, Finance & Law

    Description

    Discover a unique, cross-functional approach to developingstrategy

    Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.

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