Description

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

The Leap to Globalization: Creating New Value from Business Without Borders

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Hardback by Harry Korine , Pierre-Yves Gomez

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Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 12/06/2002
    ISBN13: 9780787962111, 978-0787962111
    ISBN10: 0787962112

    Number of Pages: 176

    Non Fiction , Business, Finance & Law

    Description

    Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

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