Description

How leaders can use the right story at the right time to inspire change and action

This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

  • Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ
  • The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
  • Stephen Denning offers a hands-on guide to unleash the power of the business narrative.

The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative

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£24.30

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RRP: £27.00 You save £2.70 (10%)
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Hardback by Stephen Denning

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Short Description:

How leaders can use the right story at the right time to inspire change and action This revised and updated... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 05/04/2011
    ISBN13: 9780470548677, 978-0470548677
    ISBN10: 0470548673

    Number of Pages: 368

    Non Fiction , Business, Finance & Law

    Description

    How leaders can use the right story at the right time to inspire change and action

    This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time.

    • Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ
    • The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change
    • Stephen Denning offers a hands-on guide to unleash the power of the business narrative.

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