Description
Book SynopsisThe author charts an ethical roadmap for successful management in the 21st century. The information age is about knowledge, ideas and creativity which result in a dizzying array of external forces including globalization, new technologies and competition. The author argues that leadership and the human factor are being overlooked and that unless companies can convince employees and customers that they are going in the right direction then they will have no chance to survive.
Trade Review'There is a lot of value for the Middle East customer here, with a strong focus on local cltures and regional responsibility.' - Gulf Business
Table of ContentsPART I: IN A WORLD OF CHANGE Globalisation The I World The New Technologies The Competitive Economy Knowledge Social Change PART II: THE HUMAN ELEMENT AT THE HEART OF ENTREPRENEURIAL CHALLENGE Mastering Change People as the Driving Force Refashioning the Centre The Benefits of Networks Winning the Future PART III: THE NEW CEO AGENDA Perfect Balance Management with the People Factor Accepted Models A Vital Community The Thrust of Motivation Fairness with Responsibility Continual Cell Division PART IV: LASTING SUCCESS
