Description

To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation.

Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating.

The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.

The Greenhouse Approach: Cultivating Intrapreneurship in Companies and Organizations

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£15.99

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Paperback / softback by Chitra Anand

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Short Description:

To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes... Read more

    Publisher: Dundurn Group Ltd
    Publication Date: 21/03/2019
    ISBN13: 9781459742857, 978-1459742857
    ISBN10: 1459742850

    Number of Pages: 192

    Non Fiction , Business, Finance & Law

    Description

    To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation.

    Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating.

    The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.

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