Description
Book Synopsis Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider’s guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to:
• Create a website and portfolio that highlight design solutions
• Do pre-pitch research and deliver winning presentations
• Prepare inviting proposals that win l
Table of Contents
CONTENTS
List of Figures vii
About the Author ix
Preface xi
1 Taking The Plunge: a daunting, energizing journey 1
2 Setting Up House: firm fundamentals 21
3 Design Firm Management: tools and templates 47
4 Designing a Relevant Firm Image 65
5 Communicating Credibility 81
6 Effective Business Writing: the cornerstone of firm growth 93
7 Crafting a Winning Proposal 101
8 Time Management: the key to design firm profitability 121
9 Effective Marketing: your passport to success 139
10 Growing Your Firm in Any Economic Climate 187
11 Sidestepp ing Obstacles in Your Firm’s Path 207
Index 223
