Description

Book Synopsis

Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn''t improve the plant''s performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done. As Alex identifies the plant''s problems and works with his team to find solutions, the reader gains an understanding of the fundamental concepts behind the Theory of Constraints.

Visual and fun to read, The Goal: A Business Graphic Novel offers an accessible introduction to the Theory of Constraints concepts presented in The Goal, the business novel on which it was based.

The Goal is widely considered to be one of the most influential business books of all time. A bestseller since it was first published in 1984, the business novel has sold over 7 million copies, been translated in

Trade Review

"The Goal is the #1 business book of all time and the graphic adaptation makes this timeless classic and its powerful ideas even more accessible. If you only read one business book, it should be this one."
--Verne Harnish, Founder Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

"The Goal changed the lives of generations of professionals--no other book influenced my career more." --Gene Kim, co-author of The Dev Ops Handbook and The Pheonix Project

A compelling adaptation of Eli's seminal work. This book should be required reading for CIOs, CTOs and technologists the world over. --Kevin Behr, Chief Science Officer at PraxisFlow and co-author of The Phoenix Project

Brilliant delivery!! True to Eli's vision, this go-to book to help your business stop struggling and start growing. Clear step-by-step techniques show your team how to turn things around so you can achieve prosperity. --Drew Greenblatt, CEO of Marlin Steel


"The Goal is the #1 business book of all time and the graphic adaptation makes this timeless classic and its powerful ideas even more accessible. If you only read one business book, it should be this one." - Verne Harnish, Founder Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

"A compelling adaptation of Eli's seminal work. This book should be required reading for CIOs, CTOs and technologists the world over." - Kevin Behr, Chief Science Officer at PraxisFlow and co-author of The Phoenix Project

"The Goal has never been more relevantfor organizations that rely on technology. The original is a must-read, and now the graphic novel is another path to understanding the Theory of Constraints. I'll be adding this to my recommendations list!" - Dr. Nicole Forsgen, CEO and Chief Scientist at DevOps Research and Assessment (DORA)

"Prior to reading The Goal, I worked for three governors and ran large organizations, budgets, and enterprises across almost every area of government. I tested seemingly endless improvement methodologies with little success. However, once I began applying the principles taught in The Goal, I began to see enormous jumps in my organization's performance - not just once - but time after time." Kris Cox, Executive Director, Utah Governor's Office of Management and Budget

"An illustrated and abbreviated version of Dr. Goldratt's revolutionary thought process may seem counterintuitive, but the visual representations bring the basic concepts of Theory of Constraints to life." - Gary Adams, Director, Delta Connection TechOps at Delta Airlines

The Goal

    Product form

    £24.32

    Includes FREE delivery

    Order before 4pm today for delivery by Tue 9 Jun 2026.

    A Paperback by Eliyahu Goldratt, Dwight Zimmerman, Dean Motter

    1 in stock


      View other formats and editions of The Goal by Eliyahu Goldratt

      Publisher: Taylor & Francis
      Publication Date: 12/13/2017 12:00:00 AM
      ISBN13: 9780815385134, 978-0815385134
      ISBN10: 0815385137

      Description

      Book Synopsis

      Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn''t improve the plant''s performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done. As Alex identifies the plant''s problems and works with his team to find solutions, the reader gains an understanding of the fundamental concepts behind the Theory of Constraints.

      Visual and fun to read, The Goal: A Business Graphic Novel offers an accessible introduction to the Theory of Constraints concepts presented in The Goal, the business novel on which it was based.

      The Goal is widely considered to be one of the most influential business books of all time. A bestseller since it was first published in 1984, the business novel has sold over 7 million copies, been translated in

      Trade Review

      "The Goal is the #1 business book of all time and the graphic adaptation makes this timeless classic and its powerful ideas even more accessible. If you only read one business book, it should be this one."
      --Verne Harnish, Founder Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

      "The Goal changed the lives of generations of professionals--no other book influenced my career more." --Gene Kim, co-author of The Dev Ops Handbook and The Pheonix Project

      A compelling adaptation of Eli's seminal work. This book should be required reading for CIOs, CTOs and technologists the world over. --Kevin Behr, Chief Science Officer at PraxisFlow and co-author of The Phoenix Project

      Brilliant delivery!! True to Eli's vision, this go-to book to help your business stop struggling and start growing. Clear step-by-step techniques show your team how to turn things around so you can achieve prosperity. --Drew Greenblatt, CEO of Marlin Steel


      "The Goal is the #1 business book of all time and the graphic adaptation makes this timeless classic and its powerful ideas even more accessible. If you only read one business book, it should be this one." - Verne Harnish, Founder Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

      "A compelling adaptation of Eli's seminal work. This book should be required reading for CIOs, CTOs and technologists the world over." - Kevin Behr, Chief Science Officer at PraxisFlow and co-author of The Phoenix Project

      "The Goal has never been more relevantfor organizations that rely on technology. The original is a must-read, and now the graphic novel is another path to understanding the Theory of Constraints. I'll be adding this to my recommendations list!" - Dr. Nicole Forsgen, CEO and Chief Scientist at DevOps Research and Assessment (DORA)

      "Prior to reading The Goal, I worked for three governors and ran large organizations, budgets, and enterprises across almost every area of government. I tested seemingly endless improvement methodologies with little success. However, once I began applying the principles taught in The Goal, I began to see enormous jumps in my organization's performance - not just once - but time after time." Kris Cox, Executive Director, Utah Governor's Office of Management and Budget

      "An illustrated and abbreviated version of Dr. Goldratt's revolutionary thought process may seem counterintuitive, but the visual representations bring the basic concepts of Theory of Constraints to life." - Gary Adams, Director, Delta Connection TechOps at Delta Airlines

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account