Description

Book Synopsis
''It’s Ganni’s journey from cult Scandi favourite to a leader in the sustainability space''
Emily Chan, Vogue

This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business.

In The GANNI Playbook, Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom, while candidly unravelling the cultural, operational and creative components required to construct a business that embraces an uncertain future.


''GANNI offers a blueprint for how to embed sustainability from within''
Rachel Cernansky, Vogue Business

''What''s the secret to sustainable success? There is no secret. GANNI is willing to share. In fact, it’s doing exactly that''
Rose Dodd, Sleek

The GANNI Playbook

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    A Hardback by Brooke Roberts-Islam

    £17.00

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    RRP £20.00 – you save £3.00 (15%)

    Order before 4pm tomorrow for delivery by Fri 2 Oct 2026.

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      Book details

      Publisher Penguin Random House Group
      Imprint Penguin Books Ltd
      Published 1/27/2024
      ISBN-13 9780241656556
      978-0241656556
      ISBN-10 241656559
      Also in:
      Politics, Philosophy & Society Cultural studies: dress and society

      Description

      Book Synopsis
      ''It’s Ganni’s journey from cult Scandi favourite to a leader in the sustainability space''
      Emily Chan, Vogue

      This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business.

      In The GANNI Playbook, Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom, while candidly unravelling the cultural, operational and creative components required to construct a business that embraces an uncertain future.


      ''GANNI offers a blueprint for how to embed sustainability from within''
      Rachel Cernansky, Vogue Business

      ''What''s the secret to sustainable success? There is no secret. GANNI is willing to share. In fact, it’s doing exactly that''
      Rose Dodd, Sleek

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