The Franchise Era: Managing Media in the Digital Economy

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Hardback by James Fleury , Bryan Hikari Hartzheim Short Description:

Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology... Read more

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Publisher: Edinburgh University Press
Publication Date: 30/04/2019
ISBN13: 9781474419222, 978-1474419222
ISBN10: 1474419224

Number of Pages: 288

Non Fiction , Business, Finance & Law