Description
Book SynopsisTake up your all-access pass to one of the most dynamic areas of the international fashion industry. Lavishly illustrated and packed with industry insights,
The Fashion Show is the must-have guide to showing off a collection.You will learn about: The context of the fashion show and its significance for brands, designers, journalists and others working in the fashion industry; How a fashion show is produced, everything from agreeing a vision to casting the models to setting up backstage; What happens on show day, and how to use the impact of your show.Future fashion designers, fashion marketers, fashion managers, fashion PRs and creative practitioners looking to learn more about this fascinating part of the industry, you are cordially invited to join Gill Stark in the front row of The Fashion Show.
Trade ReviewGill Stark has proffered a rather fascinating read for almost any fashion reader… this is a book that has something to offer even the most jaded fashion reader. * NY Journal of Books *
Perfect for upcoming fashion designers, [this] is an absolute must if you want to gain more insight into the industry. * London Runway *
Table of ContentsIntroduction Chapter 1: The Evolution of the fashion show Chapter 2: Contemporary contexts of the fashion show Chapter 3: Marketing and communications Chapter 4: Creating a spectacle: planning a fashion show Chapter 5: Show day Chapter 6: After the show The future of the fashion show Bibliography Acknowledgements Index
