Description

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business

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Hardback by Mike Barlow , David B. Thomas

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Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 01/03/2011
    ISBN13: 9780470886021, 978-0470886021
    ISBN10: 0470886021

    Number of Pages: 224

    Non Fiction , Business, Finance & Law

    Description

    Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

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