Description

Book Synopsis
Explores the requirements that various new businesses must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial.

Trade Review
"[A] straightforward book that distills the essential knowledge needed to create a completely original company...This quick, original, well-organized read is a valuable tool for budding entrepreneurs." -- Publishers Weekly "This excellent book is a must-read for current and aspiring entrepreneurs." -- Booklist

The EMyth Enterprise

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    £10.44

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    RRP £10.99 – you save £0.55 (5%)

    Order before 4pm today for delivery by Mon 22 Jun 2026.

    A Paperback / softback by Michael E. Gerber

    2 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The EMyth Enterprise by Michael E. Gerber

      Publisher: HarperCollins Publishers Inc
      Publication Date: 15/08/2010
      ISBN13: 9780061733826, 978-0061733826
      ISBN10: 0061733822
      Also in:
      Business, Finance & Law Entrepreneurship / Start-ups Management: leadership and motivation Sales and marketing

      Description

      Book Synopsis
      Explores the requirements that various new businesses must meet: the satisfaction of its four primary influencers - its employees, customers, suppliers, and investors - through four fundamental categories - visual, emotional, functional, and financial.

      Trade Review
      "[A] straightforward book that distills the essential knowledge needed to create a completely original company...This quick, original, well-organized read is a valuable tool for budding entrepreneurs." -- Publishers Weekly "This excellent book is a must-read for current and aspiring entrepreneurs." -- Booklist

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