Description
Book SynopsisThe Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.
Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition.
This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.
Table of ContentsContents: Introduction Part I: History of Marketing Part II: Channels of Distribution Part III: Product Strategies Part IV: Promotion: Advertising and the Diffusion of Product Information Part V: Price Part VI: Limiting Competition: Barriers to Entry
