Description

An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

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Hardback by Tom Monahan

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Short Description:

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 27/03/2002
    ISBN13: 9780471417422, 978-0471417422
    ISBN10: 0471417424

    Number of Pages: 272

    Non Fiction , Business, Finance & Law

    Description

    An Adweek Book
    Master the techniques that top companies use to spark creativity
    In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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