Description
Book SynopsisHow do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?
Your digital business start-up journey begins here.
From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.
Learn how to:
Assess whether your business idea will work online/digitally
Choose the right business model for your proposition and avoid wasting time
Assess demand, viability and uncover untapped needs and gaps in the market
Build a usable, engaging website and mobile app
Create a buzz us
Trade Review
A thoroughly practical guide to starting up a digital business, covering a full journey from idea to exit a solid practical guide. (TalkBusiness, July 2012)
Table of Contents
Dedication and Acknowledgements vii
Foreword ix
Introduction – Generation Entrepreneur: Open for Business 1
Part 1 – Starting Up Your Own Digital Business
Step One:The Big Idea – Create and Evolve Your Concept 9
Step Two: Choose Your Business Model 25
Step Three: Assess Viability and Create a Customer-Centric Business Plan 51
Step Four: Fund Your Venture 81
Part 2 – Building Your Business
Step Five: Build Your Website 111
Step Six: Build Your Mobile App and Mobile-Friendly Site 153
Step Seven: Build Your Team 167
Step Eight: Build Your Brand 193
Part 3 – Running and Growing Your Business
Step Nine: Effective Online Marketing 207
Step Ten: Measure and Improve your Marketing and Website Performance 229
Step Eleven: Creating a Buzz Using People Power 245
Step Twelve: Selling Up 271
The Definitive Online Business Success Checklist 287
About Cheryl Rickman 291
References 293
Index 295
