Description

UK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things, offeringmethods that enable them to come into being. It follows that designshould also aspire to a passion for the people who use thesethings, for their quality of life, their aspirations: a passion forbetterment. The management of design is about fostering thatpassion and linking it to the fulfilment of corporate goals andprofitability. The Design Agenda explains why it is necessary andhow it can be done. This clearly written book:
* draws on the best methods to provide practical guidance oneffective design management

* contains a unique resource guide to enable further study andresearch

* contains contemporary examples to illustrate the value of wellmanaged design
In combining practical advice with a theoretical overview the bookrepresents an ideal introductory text for a range of designstudents and an excellent source of information to middle managersin retail and manufacturing industries.

The Design Agenda: A Guide to Successful Design Management

Product form

£68.00

Includes FREE delivery
Usually despatched within days
Hardback by Rachel Cooper , Mike Press

2 in stock

Short Description:

UK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things,... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 30/01/1995
    ISBN13: 9780471941064, 978-0471941064
    ISBN10: 0471941069

    Number of Pages: 304

    Non Fiction , Business, Finance & Law

    Description

    UK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things, offeringmethods that enable them to come into being. It follows that designshould also aspire to a passion for the people who use thesethings, for their quality of life, their aspirations: a passion forbetterment. The management of design is about fostering thatpassion and linking it to the fulfilment of corporate goals andprofitability. The Design Agenda explains why it is necessary andhow it can be done. This clearly written book:
    * draws on the best methods to provide practical guidance oneffective design management

    * contains a unique resource guide to enable further study andresearch

    * contains contemporary examples to illustrate the value of wellmanaged design
    In combining practical advice with a theoretical overview the bookrepresents an ideal introductory text for a range of designstudents and an excellent source of information to middle managersin retail and manufacturing industries.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account