Description
Book SynopsisWith emerging technology transforming customer expectations, it''s important to keep a laser focus on the experience companies provide their customers. Tomorrow''s customers need to be targeted today!
Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
The Customer of the Future explains how today''s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don''t adapt to these new expectations won''t last. This book prepares your organization for these increasing demands by helping you do the following:
- Learn the ten defining strategies for a customer experience-focused company.
- Implement new techniques to shift the entire company fro
