Description
Book SynopsisNow in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals, teams, and organizations face as they work globally and across cultures. The cross-cultural scenarios presented at the end of each chapter allow students of business, management, and anthropology alike to explore cultural differences while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.
The fully updated ninth edition offers:
â An expanded focus on international perspectives, and greater insight into China and its emergence as a global economic power
â Consideration of team interactions in complex global environm
Table of Contents
Preface
Acknowledgments
1. Cultural anthropology and global business
2. Applying lenses to understanding culture
3. Communicating nonverbally across cultures
4. Communicating across cultures using language
5. Negotiating across cultures
6. Understanding organizational culture
7. Partnering across cultures
8. Transforming business culture
9. Exploring consumers and users
10. Acting and managing globally
Appendix: Cross-cultural scenario discussions
Glossary
References
