Description
Book SynopsisA FINANCIAL TIMES BUSINESS BOOK OF THE YEAR 'A straight-talking guide to corporate strategy and how to frame and pursue it' Financial Times The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists? In this ground-breaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling of some of the most important business decisions of recent times, Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward. Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action.
Trade ReviewA bracingly direct guide about the pitfalls of strategy * Financial Times *
The Crux shows why Rumelt is a global authority on strategy. -- Andy D. Bryant, chairman of the board, Intel Corporation, 2012-20
Another triumph from the most insightful - and entertaining - commentator on strategy -- Sir John Kay, author * Obliquity *
This is the only book you'll need as a strategist -- Dawn Farrell (CEO TransAlta Corp 2012-2021)
A triumph. The book I will press into the hands of my people as the best way to make them strategists. -- Simon Galbraith, CEO and cofounder, Redgate
For any leader looking to deepen their grasp of strategic thinking-and put it into practice-this book full of new inspiration and practical ideas will accelerate your progress. -- Chris Bradley, McKinsey senior partner and co-author * Strategy Beyond the Hockey Stick *
Essential reading If you want to cut through the fog of what it takes to build and drive a successful business. ... Your guide to become a successful leader and strategist with impact. -- Essa Al-Saleh, CEO of Volta Trucks
Shows why Rumelt is a global authority on strategy. This is an immensely readable guide to one of the most difficult subjects: how to create a way forward when facing knotty challenges' -- Andy D. Bryant, Chairman of the Board, Intel Corporation (2012–20)
Richard Rumelt is the thinker with the biggest impact on my career and the companies I have been with, making my work more enjoyable and catalysing the creation of wealth which is nothing short of astonishing. The Crux is a triumph -- Simon Gailbraith, CEO and co-founder of Redgate
