Description

Creativity is the fastest growing business in the world.

Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?

In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:

Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly: borrow, reinvent and recycle.
Know when to break the rules.

Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

The Creative Economy: How People Make Money from Ideas

Product form

£10.99

Includes FREE delivery
Usually despatched within 3 days
Paperback / softback by John Howkins

2 in stock

Short Description:

Creativity is the fastest growing business in the world.Companies are hungry for people with ideas - and more and more... Read more

    Publisher: Penguin Books Ltd
    Publication Date: 07/11/2013
    ISBN13: 9780141977034, 978-0141977034
    ISBN10: 0141977035

    Number of Pages: 304

    Non Fiction , Business, Finance & Law

    Description

    Creativity is the fastest growing business in the world.

    Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?

    In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:

    Invent yourself. Be unique.
    Own your ideas. Understand copyright, patents and IP laws.
    Treat the virtual as real, and vice versa.
    Learn endlessly: borrow, reinvent and recycle.
    Know when to break the rules.

    Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2025 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account