Description

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

The Conversation Company: Boost Your Business Through Culture, People and Social Media

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£24.60

Includes FREE delivery
Usually despatched within days
Paperback / softback by Steven Van Belleghem

2 in stock

Short Description:

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However,... Read more

    Publisher: Kogan Page Ltd
    Publication Date: 03/05/2012
    ISBN13: 9780749464738, 978-0749464738
    ISBN10: 0749464739

    Number of Pages: 288

    Non Fiction , Business, Finance & Law

    Description

    Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

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