Description

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

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Hardback by Michael Port , Elizabeth Marshall

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Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 12/09/2008
    ISBN13: 9780470237908, 978-0470237908
    ISBN10: 0470237902

    Number of Pages: 176

    Non Fiction , Business, Finance & Law

    Description

    Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

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