Description

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
Readers will learn how to:
  • Create A-level content that gets noticed, gets read, and eliminates “content pollution”
  • Overcome the biggest weakness of content marketing
  • Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
  • Use content to build brands, enhance reputations, and stand out from the competition
  • Plan, execute and measure content marketing in a multichannel environment
  • Know when to stop giving away content and start asking for the orders

The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns

Product form

£15.99

Includes FREE delivery
Usually despatched within 3 days
Paperback / softback by Robert W. Bly

1 in stock

Short Description:

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel... Read more

    Publisher: Entrepreneur Press
    Publication Date: 05/03/2020
    ISBN13: 9781599186603, 978-1599186603
    ISBN10: 1599186608

    Number of Pages: 220

    Non Fiction , Business, Finance & Law

    Description

    The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
    Readers will learn how to:
    • Create A-level content that gets noticed, gets read, and eliminates “content pollution”
    • Overcome the biggest weakness of content marketing
    • Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
    • Use content to build brands, enhance reputations, and stand out from the competition
    • Plan, execute and measure content marketing in a multichannel environment
    • Know when to stop giving away content and start asking for the orders

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