Description

Book Synopsis
The essential guide to proposal writing for business consultants just got better. It has been updated and revised to include up-to-the-minute information on writing the most effective proposals. New to this edition are chapters on marketing on the Internet, which includes tips on using e-mail and web sites, and a chapter on desktop publishing.

Table of Contents
An Orientation in Proposals.

What It Takes to Write a Good Proposal.

The Development of Effective Strategies.

Some Basics of Sales and Marketing.

Gathering Market Intelligence.

In the Beginning.

Program Design.

Writing, Communication, and Persuasion.

Special Presentation Guides and Strategies.

Graphics.

The Executive Summary (and Other Front Matter).

Common Problems and Ideas for Solutions.

Miscellaneous Important Information for Proposal Writing.

Index.

The Consultants Guide to Proprosal Writing How to

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    A Hardback by Herman Holtz

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      View other formats and editions of The Consultants Guide to Proprosal Writing How to by Herman Holtz

      Publisher: John Wiley & Sons Inc
      Publication Date: 14/10/1998
      ISBN13: 9780471249177, 978-0471249177
      ISBN10: 0471249173
      Also in:
      Business negotiation Language learning: writing skills

      Description

      Book Synopsis
      The essential guide to proposal writing for business consultants just got better. It has been updated and revised to include up-to-the-minute information on writing the most effective proposals. New to this edition are chapters on marketing on the Internet, which includes tips on using e-mail and web sites, and a chapter on desktop publishing.

      Table of Contents
      An Orientation in Proposals.

      What It Takes to Write a Good Proposal.

      The Development of Effective Strategies.

      Some Basics of Sales and Marketing.

      Gathering Market Intelligence.

      In the Beginning.

      Program Design.

      Writing, Communication, and Persuasion.

      Special Presentation Guides and Strategies.

      Graphics.

      The Executive Summary (and Other Front Matter).

      Common Problems and Ideas for Solutions.

      Miscellaneous Important Information for Proposal Writing.

      Index.

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