Description

Television is a massive industry in China, yet fewer people are watching television screens. This ground-breaking study explores how television content is changing, how the Chinese government is responding to the challenges presented by digital media, and how businesses are brokering alliances in both traditional and new media sectors.

The Chinese Television Industry

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Hardback by Sir Michael Keane

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Television is a massive industry in China, yet fewer people are watching television screens. This ground-breaking study explores how television... Read more

    Publisher: Bloomsbury Publishing PLC
    Publication Date: 07/07/2015
    ISBN13: 9781844576845, 978-1844576845
    ISBN10: 1844576841

    Number of Pages: 200

    Non Fiction , Art & Photography

    Description

    Television is a massive industry in China, yet fewer people are watching television screens. This ground-breaking study explores how television content is changing, how the Chinese government is responding to the challenges presented by digital media, and how businesses are brokering alliances in both traditional and new media sectors.

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