Description

The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing.

The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer’s offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy.

The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate.

The Business Marketing Course: Managing in Complex Networks

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£47.99

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Paperback / softback by David Ford , Lars-Erik Gadde

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The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 01/09/2006
    ISBN13: 9780470034507, 978-0470034507
    ISBN10: 0470034505

    Number of Pages: 288

    Non Fiction , Business, Finance & Law

    Description

    The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing.

    The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer’s offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy.

    The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate.

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