The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
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Hardback by Erik Du Plessis
Short Description:
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know... Read more
Publisher: Kogan Page LtdPublication Date: 03/02/2011
ISBN13: 9780749461256, 978-0749461256
ISBN10: 074946125X
Number of Pages: 272