Description

In this comprehensive social history of the Bon Marche, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.

The Bon Marché: Bourgeois Culture and the Department Store, 1869-1920

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Paperback / softback by Michael B. Miller

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In this comprehensive social history of the Bon Marche, the Parisian department store that was the largest in the world... Read more

    Publisher: Princeton University Press
    Publication Date: 22/05/1994
    ISBN13: 9780691034942, 978-0691034942
    ISBN10: 069103494X

    Number of Pages: 304

    Non Fiction , History

    Description

    In this comprehensive social history of the Bon Marche, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.

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