Description

The story of the company that was founded by the inventor of the snowmobile

In 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble beginnings as an entrepreneurial company in rural Quebec, led by an enterprising inventor, Bombardier Inc. has emerged as a global leader in the transportation industry. This book tells the fascinating tale of this remarkably well managed company that has enjoyed spectacular growth in its chosen markets through strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistry.

  • The fascinating story of the world's largest rail manufacturer for both railway and subway
  • Reveals why Bombardier Inc. is a multi-faceted global company yet nobody knows their name
  • Written by Larry MacDonald the author of Nortel Network

The Bombardier Story shows how invention and entrepreneurship, management and leadership, smooth succession planning, and turnaround and acquisition built this global powerhouse.

The Bombardier Story: From Snowmobiles to Global Transportation Powerhouse

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Hardback by Larry MacDonald

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The story of the company that was founded by the inventor of the snowmobile In 1942, Joseph-Armand Bombardier invented the... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 22/02/2013
    ISBN13: 9781118482940, 978-1118482940
    ISBN10: 1118482948

    Number of Pages: 320

    Non Fiction , Business, Finance & Law

    • Tell a unique detail about this product5

    Description

    The story of the company that was founded by the inventor of the snowmobile

    In 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble beginnings as an entrepreneurial company in rural Quebec, led by an enterprising inventor, Bombardier Inc. has emerged as a global leader in the transportation industry. This book tells the fascinating tale of this remarkably well managed company that has enjoyed spectacular growth in its chosen markets through strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistry.

    • The fascinating story of the world's largest rail manufacturer for both railway and subway
    • Reveals why Bombardier Inc. is a multi-faceted global company yet nobody knows their name
    • Written by Larry MacDonald the author of Nortel Network

    The Bombardier Story shows how invention and entrepreneurship, management and leadership, smooth succession planning, and turnaround and acquisition built this global powerhouse.

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