Description
Book SynopsisEvery organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.
This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributio
Table of Contents
Acknowledgements About The Contributors Foreword: A Very Short Guide to Nudging Preface: The Behaviorally Informed Organization PART 1: The Behaviorally Informed Organization: An Agenda Chapter 1: The Science of Using Behavioral Science Dilip Soman Chapter 2: Embedding Behavioral Insights in Organizations Bing Feng, Melanie Kim, and Dilip Soman Chapter 3: Why Should Organizations Want To Be Behaviorally Informed Melaina Vinski Chapter 4: Gut Check: Why Organizations That Need To Be Behaviorally Informed Resist It Shannon O’Malley and Kelly Peters PART 2: Overarching Insights and Tools Chapter 5: Seeing Sludge Daniel Cowen, Niketana Kannan, and Dilip Soman Chapter 6: A Guide to Guidelines Sophie Duncan, Melanie Kim, and Dilip Soman Chapter 7: Boundedly Rational Complex Consumer Continuum Derek Ireland Chapter 8: A Scarcity of Attention Matthew Hilchey and J. Eric T. Taylor PART 3: Examples of Behavioral Initiatives from Business and Policy Chapter 9: Workplace Habits and How to Change Them Kyle Murray and Shirley Chen Chapter 10: Humanizing Financial Services with Behavioral Science Jane Howe, Alex Henderson, Jennifer Nachshen, and Sarah Reid Chapter 11: Choice Architecture in Programs And Policy Elizabeth Hardy, Lauryn Conway, and Haris Khan Chapter 12: Helping Low Income Canadians to File Taxes and Access Benefits Jennifer Robson Chapter 13: Online Privacy Melanie Kim, Kim Ly, and Dilip Soman Chapter 14: Behavioral Science for International Development Abigail Dalton, Varun Gauri, and Renos Vakis PART 4: Making It Work Chapter 15: Building Partnerships for Behavioral Science Initatives in the Public Sector Mathieu Audet, Emilie Eve Gravel, Rebecca Friesdorf, and Hasti Rahbar Chapter 16: Behavioral Science In Policy And Government: A Roadmap Catherine Yeung and Sharon Tham
