Description

Everywhere you look people are talking about data. Buzzwords abound – ‘data science’, ‘machine learning’, ‘artificial intelligence’. But what does any of it really mean, and most importantly what does it mean for your business? Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion. The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better. Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data. Filled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.

The Average is Always Wrong: A real-world guide to putting data at the heart of your business

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Paperback / softback by Ian Shepherd

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Short Description:

Everywhere you look people are talking about data. Buzzwords abound – ‘data science’, ‘machine learning’, ‘artificial intelligence’. But what does... Read more

    Publisher: Harriman House Publishing
    Publication Date: 22/09/2020
    ISBN13: 9780857198129, 978-0857198129
    ISBN10: 0857198122

    Number of Pages: 236

    Non Fiction , Business, Finance & Law

    Description

    Everywhere you look people are talking about data. Buzzwords abound – ‘data science’, ‘machine learning’, ‘artificial intelligence’. But what does any of it really mean, and most importantly what does it mean for your business? Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion. The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better. Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data. Filled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.

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