Description

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.

The Art and Craft of PR: Creating the right mindset and skills to succeed in Public Relations today

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£9.99

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Hardback by Sandra Stahl

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Short Description:

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR... Read more

    Publisher: LID Publishing Inc.
    Publication Date: 21/06/2018
    ISBN13: 9780999187104, 978-0999187104
    ISBN10: 0999187104

    Number of Pages: 128

    Non Fiction , Business, Finance & Law

    Description

    This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.

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