Description

The new generation of CSR

In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.

  • Provides a 'second generation' approach to CSR that will breathe new life into the movement
  • Can increase the effectiveness of CSR as a strategy to create positive change in society through business
  • Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these

The Age of Responsibility: CSR 2.0 and the New DNA of Business

Product form

£26.99

Includes FREE delivery
RRP: £29.99 You save £3.00 (10%)
Usually despatched within days
Hardback by Wayne Visser , Jeffrey Hollender

2 in stock

Short Description:

The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability &... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 18/02/2011
    ISBN13: 9780470688571, 978-0470688571
    ISBN10: 0470688572

    Number of Pages: 408

    Non Fiction , Business, Finance & Law

    Description

    The new generation of CSR

    In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.

    • Provides a 'second generation' approach to CSR that will breathe new life into the movement
    • Can increase the effectiveness of CSR as a strategy to create positive change in society through business
    • Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account