The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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Paperback / softback by Joseph Sugarman Short Description:

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides... Read more

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Publisher: John Wiley & Sons Inc
Publication Date: 02/01/2007
ISBN13: 9780470051245, 978-0470051245
ISBN10: 0470051248

Number of Pages: 368

Non Fiction , Business, Finance & Law