The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
£21.99
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Paperback / softback by Erik Du Plessis
Short Description:
Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the... Read more
Publisher: Kogan Page LtdPublication Date: 03/07/2008
ISBN13: 9780749450243, 978-0749450243
ISBN10: 074945024X
Number of Pages: 256