Description

Book Synopsis
The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilise complete co-creation in order to create sustainable value with end-users and other relevant parties. Since co-creation is a relatively new discipline, not much has been written on the topic. The authors have bundled together their years of practical experience to fill this gap. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: ‘what is co-creation and how does it work?’, ‘whom to involve in a co-creation process?’, ‘how to convince others of the benefits of co-creation and overcome barriers?’.

The 7 Principles of Complete Co-Creation

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    A Paperback / softback by Stefanie Jansen, Maarten Pieters

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      Publisher: BIS Publishers B.V.
      Publication Date: 28/12/2017
      ISBN13: 9789063694739, 978-9063694739
      ISBN10: 9063694733
      Also in:
      Business strategy Organizational theory and behaviour

      Description

      Book Synopsis
      The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilise complete co-creation in order to create sustainable value with end-users and other relevant parties. Since co-creation is a relatively new discipline, not much has been written on the topic. The authors have bundled together their years of practical experience to fill this gap. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: ‘what is co-creation and how does it work?’, ‘whom to involve in a co-creation process?’, ‘how to convince others of the benefits of co-creation and overcome barriers?’.

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