Description

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

The 22 Immutable Laws Of Marketing

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Paperback / softback by Al Ries , Jack Trout

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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing... Read more

    Publisher: Profile Books Ltd
    Publication Date: 24/10/1994
    ISBN13: 9781861976109, 978-1861976109
    ISBN10: 1861976100

    Number of Pages: 160

    Non Fiction , Business, Finance & Law

    Description

    Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

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